About
Easily connect Google Analytics with your Virtuous donation and landing pages to track visitor behavior, measure engagement, and improve campaign performance. The integration allows you to leverage Google Analytics' robust tracking capabilities for valuable insights on user interactions.
Key Features
- Enhanced Tracking: Monitor page views, form submissions, and user journeys on your Virtuous pages.
- Custom Event Tracking: Set up events in Google Analytics to capture specific actions, such as donation completions or button clicks.
- Conversion Optimization: Use data from Google Analytics to assess and optimize your donation funnels, enhancing your fundraising strategies.
- UTM Parameters Support: Track the performance of campaigns and traffic sources by setting up UTM parameters, which help you understand where your visitors are coming from.
With Google Analytics integration, Virtuous users can deepen their understanding of donor behavior and make data-driven decisions to enhance fundraising outcomes.
