AskGenius

Once you've selected and applied your strategy, use the intuitive visual editor to adjust your ask strings up or down. You can search out individual donors and adjust their asks one by one, or you can make large adjustments to entire groups. AskGenius even flags donors that merit special attention. This helps make sure that you don't ask for too large an increase or upset a major donor when the algorithm suggests a larger-than-typical ask string. With just a few clicks you can review all of the suggested ask amounts and either confirm they're good-to-go or you can increase or decrease the asks to fit your organization and your donors.

Did you know that ask amounts presented low-to-high outperform those presented high-to-low? Or that most donors choose the second-lowest amount on your pledge card? The design of your pledge card matters. Tell us how many asks you want in your string and whether you want to present annual asks, monthly asks, or both.

If you’re like most nonprofits, you’re either taking a one-size-fits-all approach to direct mail fundraising or you’re basing this year’s ask primarily on last year’s gift. That means you’re leaving money on the table and missing a giant opportunity to inspire greater generosity from your donors. AskGenius sifts through the mountain of data inside your database to identify donors who are ready for an upgrade and helps you set personalized ask amounts that work. We use giving history, Target Analytics data, demographic data, and behavioral science to create the perfect ask string for everyone on your mailing list. To get started, just link your Blackbaud Raiser's Edge NXT environment to AskGenius using our secure connection.