# Avid
> Avid is the first-ever fundraising operating system—unifying data from across all your systems, delivering AI-powered insights, and automating execution so fundraisers can focus on donors, not technology.

Canonical page: https://marketplace.virtuous.org/solutions/avid
Marketplace: Virtuous Marketplace
Last updated: 2026-05-01
Logo: https://assets.partnerfleet.app/fwgj260g197jl7adygtzhyyj913o

## At a glance
- Status / Type: [API](https://marketplace.virtuous.org/t/integration-type/api)
- Categories: [Data Solutions](https://marketplace.virtuous.org/t/technology-solutions/data-solutions), [Analytics & Reporting Solutions](https://marketplace.virtuous.org/t/technology-solutions/analytics-and-reporting-solutions), [Communication Tools](https://marketplace.virtuous.org/t/technology-solutions/communication-tools)
- Built By: [Partner](https://marketplace.virtuous.org/t/built-by/partner)
- Vertical Focus: All Nonprofits
- Certified: Virtuous Academy Certified
- Badge: Academy Certified
- Pricing: Avid Pro
- Website: [www.avidai.com](https://www.avidai.com/)

## Call to actions
- **Contact Us** — submit the contact form on https://marketplace.virtuous.org/solutions/avid
- [Get Live Benchmarks](https://app.avidai.com/register)

## About
Avid is the Fundraising Operating System that connects the tools fundraisers use every day — unifying data, insights, and execution into one seamless system that delivers strategy and execution on demand. Where CRMs, email platforms, and spreadsheets create silos, Avid connects them — transforming scattered data and manual busywork into one system for fundraising execution. With Avid, fundraisers get: Unified Data You Can Trust: donor data that’s finally unified and always current. Know Your Donors at a Glance: clear visibility into who’s giving, who’s lapsing, and where to act next. Insights With Clear Next Steps: hidden opportunities and risks surfaced with plain guidance on what to do now. Always-On Donor Engagement: automated touches that reach donors at the right time across every channel. Launch Winning Campaigns in Minutes: proven strategies turned into ready-to-run campaigns that can be repeated anytime. Up-to-Date Reporting Without the Work: board-ready reports that stay current on their own, no exports required. Whether you’re a team of one or leading a growing department, Avid gives fundraisers clarity, speed, and confidence by doing the work with you — from data to decisions to campaigns.Built by fundraisersPowered by Impact ArchitectureDesigned for how fundraising actually works

## Permissions
- Transactions — Push to Partner — Transactions
- Accounts — Push to Partner — Accounts
- Contacts — Push to Partner — Contacts

## Features
- **Insights** — Get an in-depth analysis of your donor file to understand where the greatest opportunities exist and what segments are in need of additional attention. This blends data from your CRM, email marketing, advertising, and other sources to create a holistic picture of your program.
- **Scorecard** — Get an understanding of your fundraising progress in seconds with Avid's Scorecard feature. It measures your results related to the most important fundraising metrics: Retention, Acquisition, Reactivation, Upgrade, and Awareness. It also creates projections for the next one to three years based upon current progress with the ability for you to adjust metrics.
- **Pathways** — Pathways are a way for nonprofit organizations to keep their donor data, ad platforms, and email systems in sync on a daily basis. Create custom audiences or use the automated insights to identify unique donor cohorts to push into your various marketing tools.
- **Benchmarks** — Avid AI is rethinking the old nonprofit benchmark report. This FREE tool will give you insights on your fundraising and marketing efforts compared to similar nonprofits with data as recent as the prior day.

## Pictures
- ![Avid](https://assets.partnerfleet.app/ey5qf80jwm0eyd03ltilezlc8yu7)
- ![Avid](https://assets.partnerfleet.app/wpv0kmv22371tl0whwhoa6zuryou)
- ![Avid](https://assets.partnerfleet.app/409zkzy3zq71hcqwwj6ev58vfzyt)

## Screenshots
- ![Learn how a leading nonprofit used Avid to unify donor data, optimize ad targeting, and automate engagement—driving 12x growth in donor conversions.](https://assets.partnerfleet.app/l52uzt73w5m0a6ct6s5cra8avaa3)
- ![Worried about AI for nonprofit fundraising? Avid’s ethical AI protects donor privacy while delivering real-time insights to grow your impact.](https://assets.partnerfleet.app/qi5v2dwuf5ljg63dcx2z4avnhpfp)
- ![Leverage donor intelligence to boost retention, optimize campaigns, and make fundraising decisions with confidence using Avid.](https://assets.partnerfleet.app/mg74gbdh37bn2hstct82pj0azs43)

## Resources
- [Blog](https://www.avidai.com/blog/)
- [Customer Stories](https://www.avidai.com/customer-stories/)
- [Integrations](https://www.avidai.com/integrations/)

## FAQs
### What problem does Avid solve for Virtuous users?
Avid turns your Virtuous data into clear, prioritized action.We aggregate, visualize, and analyze donor data so your team knows:Who to prioritizeWhen to reach outWhat to sayHow likely a donor is to giveInstead of reactive fundraising, you get predictive clarity — embedded into your existing workflows.

### How difficult is implementation?
If you’re using Virtuous, implementation is straightforward.Secure data syncFast onboardingNo heavy lift for your internal teamMost organizations are up and running quickly and begin identifying new revenue opportunities within weeks.

### What kind of results can organizations expect?
While results vary, organizations typically see impact in:Increased donor retentionSmarter portfolio prioritizationHigher average gift sizeImproved upgrade identificationBetter pipeline visibilityThe key outcome isn’t just insight — it’s focused action that drives measurable revenue growth.

## Pricing
- **Avid Pro** — Avid Pro gives you everything you need to scale your fundraising—without complexity. For organizations with multiple entities or advanced needs, we also offer Enterprise solutions.

## Testimonials
- "The new Avid dashboard is amazing. I love that you can customize your dashboard to focus on things that are critical to your organization .And the 'what does it mean' summaries are so helpful in determining actionable ways forward to address problem areas. Pulling reports and then generating branded presentations is also a win!" — Kelly E., Director of Development
- "I've never seen a data and reporting tool quite like AVID AI. Not only is there great depth of data at your fingertips, but it's never been easier to share that data with stakeholders. The ability to pull data from AVID right into a PowerPoint file is going to save our team hours of time preparing things like board reports. And that means more time focused on the mission, rather than administrative tasks. Sharing the story of what's happening in your organization through your data has never been so effortless and streamlined!" — Michael L. , (Director of Direct Response Fundraising)
- "I enthusiastically recommend Avid AI. As the Director of Digital Generosity at Hope for the Heart I have had the opportunity to work with various software solutions designed to optimize performance and streamline processes. However, Avid AI stands out for its exceptional capabilities and impact on donor development. One of the most impressive aspects of Avid AI is its advanced machine learning algorithms, which continually adapt and refine processes based on up-to-date data. The software's predictive analysis enables us to anticipate challenges and address them proactively. The ability to visualize our data has already proven invaluable to me when presenting donor acquisition and long-term ROI efforts to our CEO and Board of Directors. Moreover, Avid AI's customer support has been exemplary. Kevin, Deanna and the technical team have been responsive, knowledgeable, and committed to ensuring that we maximize the benefits of the software. Their dedication to continuous improvement and user satisfaction has further solidified our confidence in Avid AI as a long-term partner." — Jennifer M. , Digital Generosity Director
- "The Avid team is unlike any other data teams we’ve interacted with in that they are willing to troubleshoot and brainstorm alongside us to solve any problem we might have. I love that they’ve built a system that is user-friendly but innovative at the same time. Our organization looks forward to leveraging this tool and its insights even more as it grows and improves." — Elissa F., Senior Advancement Director