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Online Fundraising Platform for Nonprofits

Create beautiful campaigns that show up everywhere your supporters are with Classy from GoFundMe’s flexible fundraising platform. By connecting motivated donors to the causes they care about through powerful, flexible, and scalable technology, Classy transforms giving intent into measurable impact. With the Virtuous – Classy integration, you’ll learn more about your supporters and their motivations to give to support better engagement and fundraising strategies.

Vertical

Health and Human Services
Education
Social & Human Services
Environmental & Conservation
Arts, Culture, & Humanities
Animal Welfare
All Nonprofits
Faith-Based Organizations
Community Development
Emergency Response & Preparedness

Location

San Diego, CA

About

Classy from GoFundMe and Virtuous integrate to help you reach your fundraising goals. By unifying your online fundraising platform and CRM solution, you get a holistic view of supporters and their interactions with your organization.

Use the Virtuous + Classy integration to combine the results of your direct giving, peer-to-peer, events, and crowdfunding campaigns and grow your fundraising exponentially through the power of marketing automation.

Customers use Classy and Virtuous to:
  • Identify their biggest and most dedicated influencers to drive peer-to-peer fundraising
  • Integrate direct mail and donor behavior-driven calls into their Classy campaigns to maximize ROI
  • Automatically follow up with campaign participants using Virtuous Marketing and Automation to increase second gift success rates
  • Create targeted groups and lists from Classy data, ultimately building deeper donor relationships

Integration Diagrams

Data

Campaign

Campaign

Gift

Gift

Recurring Gift

Recurring Gift

Event

Event

Segment

Segment

Tribute

Tribute

Project

Project

Classy
Classy
Data

Campaign

Campaign

Event

Event

Team

Team

Tribute

Tribute

Designation

Designation

Features

Embedded Studio
Make giving from your website as easy as it is personal with Classy from GoFundMe’s nonprofit donation forms.

Peer-to-peer
Empower your supporters to take the lead with peer-to-peer fundraising tools built for impact.

Learn More
Events
Fuel event engagement with our suite of tools designed to simplify the user experience.

Recurring Giving
Boost your fundraising and 9x your supporter value with powerful recurring donation experiences.

Intelligent Ask Amounts
Personalize ask amounts for every donor based on their unique giving history and characteristics.

Images

Classy image

Resources

Testimonials

The daily import process used to take hours of work and now with Classy and Virtuous, it is condensed down to ten minutes a day. Data entry is easy, and we are able to keep very detailed records of every fundraiser, donor, and interaction in our community.

Jake Fankhauser image

Jake Fankhauser

CRM and Experience Manager

We want to reach the most people and make the most impact, and for that, we need a stable platform and the best tools in place to ultimately change the world. We were so grateful to the Classy team. We’ve already heard amazing feedback from supporters about how easy it is to give.

Vernon Harrison

Chief Executive Officer

Vertical

Health and Human Services
Education
Social & Human Services
Environmental & Conservation
Arts, Culture, & Humanities
Animal Welfare
All Nonprofits
Faith-Based Organizations
Community Development
Emergency Response & Preparedness

Location

San Diego, CA