# Dataro
> Smarter, more personalized fundraising, powered by AI data intelligence.

Canonical page: https://marketplace.virtuous.org/solutions/dataro
Marketplace: Virtuous Marketplace
Last updated: 2026-05-01
Logo: https://assets.partnerfleet.app/old14vjww1a5p5ft08nn4ns2r91c

## At a glance
- Status / Type: [Third Party Tools](https://marketplace.virtuous.org/t/integration-type/third-party-tools)
- Categories: [Automation Tools](https://marketplace.virtuous.org/t/technology-solutions/automation-tools), [Data Solutions](https://marketplace.virtuous.org/t/technology-solutions/data-solutions), [Analytics & Reporting Solutions](https://marketplace.virtuous.org/t/technology-solutions/analytics-and-reporting-solutions)
- Built By: [Partner](https://marketplace.virtuous.org/t/built-by/partner)
- Vertical Focus: All Nonprofits
- Badge: Academy Certified
- Website: [www.dataro.io](https://www.dataro.io/)

## Call to actions
- **Contact Us** — submit the contact form on https://marketplace.virtuous.org/solutions/dataro
- [Tour the Dataro platform](https://dataro.io/take-a-tour)

## About
At the core of this integration is responsive fundraising, powered by AI.Dataro’s machine learning models activate your Virtuous CRM and marketing platform data*, transforming giving and engagement signals into clear, actionable insights that put donors’ needs and preferences at the heart of campaign targeting.With Dataro’s AI-powered predictions and smart audience-building tools, this integration empowers precision targeting, reduces wasted outreach, increases fundraising ROI, and strengthens donor relationships through more personalized asks.This integration makes AI-powered, responsive fundraising scalable and actionable - helping nonprofits engage donors in a way that is more meaningful, efficient, and impactful.How It Works:Decoding Donor Signals to Predict Preferences & Next Best ActionsDataro analyzes donor interactions in Virtuous and integrated marketing platforms to identify giving patterns, engagement trends, and preferred communication channels. Using machine learning, it translates these signals into AI-powered predictions and next-best-action recommendations, delivered directly on donor records, as smart automated audiences, or as audience-building fields - helping fundraisers make more informed decisions.Smarter, More Actionable Audiences & Campaign DecisionsDataro’s AI helps fundraisers build highly targeted audiences and optimize campaign size by identifying who is most likely to give, upgrade, convert, churn, or make a first gift. By incorporating donor motivations, behaviors, channel preferences, and engagement history, fundraisers can refine their targeting for more precise and personalized outreach. This ensures each ask resonates with donors at the right time, leading to more meaningful engagement, less wasted outreach, and an overall improved donor experience.More Effective, Responsive OutreachWith AI-driven audiences and seamless platform integration, fundraisers can engage the right donors with the right message at the right time—leading to higher response rates, stronger engagement, and better fundraising outcomes. By leveraging donor predictions and preferences, campaigns become more targeted and personalized, improving efficiency while enhancing donor relationships.This integration makes AI-powered, responsive fundraising scalable and actionable—helping nonprofits engage donors in a way that is more meaningful, efficient, and impactful.

## Permissions
Leverage AI-powered donor insights with our new integration for Virtuous CRM.

- Donor propensity scores — Pull from Partner — Contacts, Individuals, Gifts, Recurring gifts, Campaigns, Communication, Segments

## Features
- **Predictive AI donor models** — Every donor interaction gives you important information about what your best next step should be for increasing their engagement. Now you can understand and activate this data at scale, understanding your donors better and personalizing their journeys.‍Dataro's AI donor propensity models include:Direct mail giving Large single gift givingRecurring giving conversion Recurring giving upgrade Recurring giving churnRecurring giving recaptureMid-level donor conversionMajor donor conversionPlanned givingSingle gift ask amounts Preferred channel recommendationsFuture giving (5 years)First gift (donor conversion)
- **AI audience building** — Instantly identify your best donors for every campaign with AI-powered segmentation. Target the right audiences for every appeal and discover new fundraising opportunities based on your donor interaction data.
- **Fundraising content personalization** — Identify each donor's top interests and motivators, based on the emails that they interact with, and instantly generate appeal copy tailored directly to them. ChatGPT doesn't know your donors, but Dataro does. 
- **Reporting & benchmarking** — Get the information you need to make smart decisions, without the manual data analysis hassle. With AI-powered reporting and forecasting tools and live industry-wide data benchmarking, you can pinpoint fundraising issues and opportunities in seconds, not days. 

## Resources
- [Dataro + Virtuous: How to Make AI Work for Your Nonprofit](https://www.dataro.io/blog/dataro-virtuous-how-to-make-ai-work-for-your-nonprofit) — By utilizing AI, nonprofits can respond to more donor interactions and touchpoints with greater nuance and scale than ever before. This is where the partnership between Virtuous and Dataro comes into play, offering nonprofits a seamless integration of AI-driven insights with a robust donor relationship management platform.
- [Responsive Donor Engagement with AI](https://www.dataro.io/webinars) — Do you have the right tech stack to support responsive fundraising campaigns? Join Dataro and Virtuous as we discuss how to future-proof your fundraising and use AI to power a responsive donor engagement strategy.

## Testimonials
- "I was completely blown away with this whole process. In 20 years of pulling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI around 500% with such a significant increase in donor gift size. I can’t wait to see how better donor targeting with Dataro’s AI can help us in the next fiscal year!" — Amy Dana, Database Administrator, Bat Conservation International
- "Using Dataro's AI donor targeting, we've increased our revenue for direct mail appeals, and we've even been mailing less people. Which is an astounding result!" — Taylor Schulz, Retention Marketing Specialist, Unicef