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Run more personalized fundraising campaigns with Virtuous + Dataro

When a responsive fundraising approach is combined with best-in-class AI tools, nonprofits can unlock a new level of donor engagement within their Virtuous CRM. This integration empowers nonprofits to run highly personalized fundraising campaigns and build tailored donor journeys - strengthening relationships, meeting donors where they are, and inspiring deeper, long-term support.

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Technology Solutions

Built By

Integration Type

Vertical

All Nonprofits

Virtuous Academy Certified

Academy Certified

Virtuous Implementer

Virtuous Certified Integration

Certified Integration

About

At the core of this integration is responsive fundraising, powered by AI.

Dataro’s machine learning models activate your Virtuous CRM and marketing platform data*, transforming giving and engagement signals into clear, actionable insights that put donors’ needs and preferences at the heart of campaign targeting.

With Dataro’s AI-powered predictions and smart audience-building tools, this integration empowers precision targeting, reduces wasted outreach, increases fundraising ROI, and strengthens donor relationships through more personalized asks.

This integration makes AI-powered, responsive fundraising scalable and actionable - helping nonprofits engage donors in a way that is more meaningful, efficient, and impactful.


How It Works:

Decoding Donor Signals to Predict Preferences & Next Best Actions

Dataro analyzes donor interactions in Virtuous and integrated marketing platforms to identify giving patterns, engagement trends, and preferred communication channels. Using machine learning, it translates these signals into AI-powered predictions and next-best-action recommendations, delivered directly on donor records, as smart automated audiences, or as audience-building fields - helping fundraisers make more informed decisions.


Smarter, More Actionable Audiences & Campaign Decisions

Dataro’s AI helps fundraisers build highly targeted audiences and optimize campaign size by identifying who is most likely to give, upgrade, convert, churn, or make a first gift. By incorporating donor motivations, behaviors, channel preferences, and engagement history, fundraisers can refine their targeting for more precise and personalized outreach. This ensures each ask resonates with donors at the right time, leading to more meaningful engagement, less wasted outreach, and an overall improved donor experience.


More Effective, Responsive Outreach

With AI-driven audiences and seamless platform integration, fundraisers can engage the right donors with the right message at the right time—leading to higher response rates, stronger engagement, and better fundraising outcomes. By leveraging donor predictions and preferences, campaigns become more targeted and personalized, improving efficiency while enhancing donor relationships.


This integration makes AI-powered, responsive fundraising scalable and actionable—helping nonprofits engage donors in a way that is more meaningful, efficient, and impactful.


Integration Diagrams

Leverage AI-powered donor insights with our new integration for Virtuous CRM.
Data

Donor propensity scores

Donor propensity scores

Dataro
Dataro
Data

Contacts, Individuals, Gifts, Recurring gifts, Campaigns, Communication, Segments

Contacts, Individuals, Gifts, Recurring gifts, Campaigns, Communication, Segments

Features

Predictive AI donor models image
Predictive AI donor models
Every donor interaction gives you important information about what your best next step should be for increasing their engagement. Now you can understand and activate this data at scale, understanding your donors better and personalizing their journeys.
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Dataro's AI donor propensity models include:
  • Direct mail giving 
  • Large single gift giving
  • Recurring giving conversion 
  • Recurring giving upgrade 
  • Recurring giving churn
  • Recurring giving recapture
  • Mid-level donor conversion
  • Major donor conversion
  • Planned giving
  • Single gift ask amounts 
  • Preferred channel recommendations
  • Future giving (5 years)
  • First gift (donor conversion)

AI audience building image
AI audience building
Instantly identify your best donors for every campaign with AI-powered segmentation. Target the right audiences for every appeal and discover new fundraising opportunities based on your donor interaction data.
Fundraising content personalization image
Fundraising content personalization
Identify each donor's top interests and motivators, based on the emails that they interact with, and instantly generate appeal copy tailored directly to them. ChatGPT doesn't know your donors, but Dataro does. 
Reporting & benchmarking image
Reporting & benchmarking
Get the information you need to make smart decisions, without the manual data analysis hassle. With AI-powered reporting and forecasting tools and live industry-wide data benchmarking, you can pinpoint fundraising issues and opportunities in seconds, not days. 

Resources

Dataro + Virtuous: How to Make AI Work for Your Nonprofit image
Dataro + Virtuous: How to Make AI Work for Your Nonprofit

By utilizing AI, nonprofits can respond to more donor interactions and touchpoints with greater nuance and scale than ever before. This is where the partnership between Virtuous and Dataro comes into play, offering nonprofits a seamless integration of AI-driven insights with a robust donor relationship management platform.

Read blog post
Responsive Donor Engagement with AI image
Responsive Donor Engagement with AI

Do you have the right tech stack to support responsive fundraising campaigns? Join Dataro and Virtuous as we discuss how to future-proof your fundraising and use AI to power a responsive donor engagement strategy.

Watch webinar recording

Testimonials

I was completely blown away with this whole process. In 20 years of pulling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI around 500% with such a significant increase in donor gift size. I can’t wait to see how better donor targeting with Dataro’s AI can help us in the next fiscal year!

Amy Dana image

Amy Dana

Database Administrator, Bat Conservation International

Using Dataro's AI donor targeting, we've increased our revenue for direct mail appeals, and we've even been mailing less people. Which is an astounding result!

Taylor Schulz image

Taylor Schulz

Retention Marketing Specialist, Unicef

Technology Solutions

Built By

Integration Type

Vertical

All Nonprofits

Virtuous Academy Certified

Academy Certified

Virtuous Implementer

Virtuous Certified Integration

Certified Integration