Run more personalized fundraising campaigns with Virtuous + Dataro
About
By evaluating thousands of multichannel donor interaction data points stored within Virtuous, Dataro’s AI decodes the signals that donors are sending and recommends the best possible responses. Dataro helps fundraisers quickly understand who is most likely to give, when they’re likely to give, what types of content and asks motivate them, and through which channel they’re most likely to respond.
With Dataro's AI-powered audience building tools, nonprofit fundraising campaigns are more targeted, personalized, and responsive than ever before - with less time and effort required from fundraisers.
Features
- Direct mail giving
- Large single gift giving
- Recurring giving conversion
- Recurring giving upgrade
- Recurring giving churn
- Recurring giving recapture
- Mid-level donor conversion
- Major donor conversion
- Planned giving
- Single gift ask amounts
- Preferred channel recommendations
- Future giving (5 years)
- First gift (donor conversion)
Resources
Testimonials
I was completely blown away with this whole process. In 20 years of pulling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI around 500% with such a significant increase in donor gift size. I can’t wait to see how better donor targeting with Dataro’s AI can help us in the next fiscal year!
Amy Dana
Database Administrator, Bat Conservation International
Using Dataro's AI donor targeting, we've increased our revenue for direct mail appeals, and we've even been mailing less people. Which is an astounding result!
Taylor Schulz
Retention Marketing Specialist, Unicef