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Run more personalized fundraising campaigns with Virtuous + Dataro

When a responsive fundraising approach is combined with best-in-class CRM and AI tools, nonprofits can achieve a new level of donor engagement, creating personalized donor journeys that meet the specific needs, preferences, and behaviors of each individual donor.

Tour the Dataro platform

Vertical

All Nonprofits

Virtuous Academy Certified

Academy Certified

Virtuous Implementer

Virtuous Certified Integration

Certified Integration

About

At the heart of this integration is the concept of responsive fundraising, an approach that places the donor at the center of fundraising efforts, creating personalized donor journeys that meet the specific needs, preferences, and behaviors of each individual donor.

By evaluating thousands of multichannel donor interaction data points stored within Virtuous, Dataro’s AI decodes the signals that donors are sending and recommends the best possible responses. Dataro helps fundraisers quickly understand who is most likely to give, when they’re likely to give, what types of content and asks motivate them, and through which channel they’re most likely to respond. 

With Dataro's AI-powered audience building tools, nonprofit fundraising campaigns are more targeted, personalized, and responsive than ever before - with less time and effort required from fundraisers. 

Integration Diagrams

Leverage AI-powered donor insights with our new integration for Virtuous CRM.
Data

Donor Propensity Scores

Donor Propensity Scores

Dataro
Dataro
Data

Contacts, Individuals, Gifts, Recurring gifts, Campaigns, Communication, Segments

Contacts, Individuals, Gifts, Recurring gifts, Campaigns, Communication, Segments

Features

Predictive AI donor models
Every donor interaction gives you important information about what your best next step should be for increasing their engagement. Now you can understand and activate this data at scale, understanding your donors better and personalizing their journeys.
Dataro's AI donor propensity models include:
  • Direct mail giving 
  • Large single gift giving
  • Recurring giving conversion 
  • Recurring giving upgrade 
  • Recurring giving churn
  • Recurring giving recapture
  • Mid-level donor conversion
  • Major donor conversion
  • Planned giving
  • Single gift ask amounts 
  • Preferred channel recommendations
  • Future giving (5 years)
  • First gift (donor conversion)

AI audience building
Instantly identify your best donors for every campaign with AI-powered segmentation. Target the right audiences for every appeal and discover new fundraising opportunities based on your donor interaction data.
Fundraising content personalization
Identify each donor's top interests and motivators, based on the emails that they interact with, and instantly generate appeal copy tailored directly to them. ChatGPT doesn't know your donors, but Dataro does. 
Reporting & benchmarking
Get the information you need to make smart decisions, without the manual data analysis hassle. With AI-powered reporting and forecasting tools and live industry-wide data benchmarking, you can pinpoint fundraising issues and opportunities in seconds, not days. 

Resources

Testimonials

I was completely blown away with this whole process. In 20 years of pulling mailing lists, this was absolutely the easiest direct mail campaign ever. I’ve never seen an ROI around 500% with such a significant increase in donor gift size. I can’t wait to see how better donor targeting with Dataro’s AI can help us in the next fiscal year!

Amy Dana image

Amy Dana

Database Administrator, Bat Conservation International

Using Dataro's AI donor targeting, we've increased our revenue for direct mail appeals, and we've even been mailing less people. Which is an astounding result!

Taylor Schulz image

Taylor Schulz

Retention Marketing Specialist, Unicef

Vertical

All Nonprofits

Virtuous Academy Certified

Academy Certified

Virtuous Implementer

Virtuous Certified Integration

Certified Integration