Feathr
Trusted by more than 1,500 organizations, Feathr’s all-in-one digital platform fuels growth through smarter, data-driven marketing—helping nonprofits reach new donors, maximize events, engage their communities, and advance their missions.
About
The Feathr + Virtuous integration empowers nonprofits to turn their donor data into personalized, high-impact marketing campaigns. By syncing contact lists directly from Virtuous into Feathr, organizations can easily segment their audience and deliver targeted ads and emails based on donor behavior, giving history, and engagement.
No more downloading spreadsheets or managing lists manually—this seamless connection ensures your campaigns are always running on up-to-date data. Whether you're re-engaging lapsed donors, promoting a campaign to a specific segment, or retargeting visitors who didn’t complete their donation, the integration makes it easier to reach the right people with the right message at the right time.
Together, Feathr and Virtuous help you create more meaningful connections, drive deeper engagement, and ultimately grow your impact.
Integration Diagrams
Connecting Virtuous with Feathr is simple and secure.
Data
Contact Records
Contact Records
Donor Segments
Donor Segments
Donation History
Donation History
Event Participation
Event Participation
Data
Contact Records
Contact Records
Donor Segments
Donor Segments
Donation History
Donation History
Event Participation
Event Participation
Features
Email Marketing
No monkey business. Just smart email marketing tools designed with your nonprofit's mission in mind.
Send highly relevant email messages and automate send times based on what you know about your audience – from recent website visits and ad clicks to custom data like membership status, event attendance, or lifetime giving.
Digital Advertising
Reach your people where they are with digital ads.
- Search Targeting - target people based on the keywords they’ve typed into search
- Mobile Geofencing - serve ads to people based on their current or previous locations
- Affinity Targeting - promote your work to thousands of new, relevant people
- Lookalike Audiences - expand your digital audience and build awareness by targeting people who “look like” your existing donors or members
- CRM Retargeting (or Email Mapping) - reach the people on your email lists with display ads, regardless of whether they’ve been to your site before
Social Advertising
Find your people on social media
Feathr's social advertising tools give you direct access to your audience — website visitors, event attendees, lapsed donors — so you don't waste ad dollars targeting the wrong people.
With Feathr, you cast your own net and choose who to target with your ads on social media, so every dollar spent is helping you reach your next donor, member, or attendee.
Feathr's social advertising tools give you direct access to your audience — website visitors, event attendees, lapsed donors — so you don't waste ad dollars targeting the wrong people.
With Feathr, you cast your own net and choose who to target with your ads on social media, so every dollar spent is helping you reach your next donor, member, or attendee.
Audience Segmentation
Create your perfect audience.
Feathr helps you reach new, relevant people you didn't even know were out there and then segment your audience to serve people the right message at the right time.
Reporting & Analytics
Reporting that gets you better results.
Your nonprofit should own its reporting – not some agency or social media platform.
Feathr’s intuitive dashboards and real-time analytics put the power in your hands so you can drive the results you need.
Feathr’s intuitive dashboards and real-time analytics put the power in your hands so you can drive the results you need.
Resources
Pricing
Learn more about Feathr's packages and pricing here.