Emma and Virtuous Integration with Omatic Cloud
With Omatic, nonprofits can connect Virtuous to Emma, bringing together contact records, transactions, and society membership details from Virtuous, along with email marketing data for improved segmentation, outreach, and fundraising results.
About
Omatic is the leading integration and nonprofit data platform purpose-built for social impact organizations and institutions. With pre-built integration solutions designed for common nonprofit tools, Omatic Cloud connects, cleans, and manages data across a nonprofit's entire technology ecosystem.
By supporting mission-critical workflows across fundraising, program management, and financial accounting, Omatic Cloud helps 3,000+ nonprofits unlock the full potential of their data to inform decisions, engage supporters, and scale their mission.
By supporting mission-critical workflows across fundraising, program management, and financial accounting, Omatic Cloud helps 3,000+ nonprofits unlock the full potential of their data to inform decisions, engage supporters, and scale their mission.
Features
Flexible Integrations That Match Your Workflows
Omatic adapts to each organization’s unique workflows and field structure with custom configurations. Automatically update email marketing lists based on giving history, society membership, and more.
Automatically Clean, Transform, and Route Data
Omatic gives you full control over how data is cleaned, transformed, and enriched — merging fields, standardizing formats, applying logic, and sending it exactly where it needs to go in Emma and Virtuous.
Prevent Duplicates
Identify and flag potential duplicates for review, while automatically cleaning, standardizing, and formatting data in transit, ensuring names, email addresses, and field values are always accurate and ready to use.
Resources
FAQ
Unlike out-of-the-box integrations, Omatic Cloud is built specifically for nonprofits that need more flexibility, control, and accuracy across multiple systems. Instead of providing one-way or limited field mapping, Omatic Cloud gives you full customization over how data is matched, mapped, transformed, and routed between Emma and Virtuous — ensuring clean and properly formatted data every time.
Omatic Cloud enables a bidirectional, fully automated integration between Emma and Virtuous. Through Omatic Cloud, your team can connect supporter information such as contact names, email addresses, campaign and appeal data, audience segments, responses, communication preferences, and custom fields — all automatically and in real time.
Omatic Cloud makes setup simple — no coding or IT support required. Guided setup wizards walk you through connecting Emma to Virtuous, defining field mappings, and automating data flows in minutes. Our Professional Services team helps you configure integrations that align with your nonprofit’s unique workflows, while our Customer Success and Support teams are always available to share best practices and help you get the most out of your data.
Omatic Cloud is built by nonprofit experts who deeply understand how data should move, transform, and behave across systems to reflect real-world workflows. We'll work with you to configure your integration around your unique processes, and provide support if you ever need to make any changes.
Pricing
Omatic Cloud Pricing
Omatic Cloud has custom pricing tailored to your needs. Please contact us for more information.
* The pricing here is for display purposes only. You should contact the partner for the most up to date and correct pricing information. We do not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 05 Nov, 2025 12:00AM
Testimonials
There is so much Omatic can do—you can customize it in a million ways.
Trevor B.
Senior Marketing Manager
Omatic Cloud lets me carry out constituent updates overnight, saving me time and allowing me to focus on other key areas of my work.
Sherry S.
Director of Advancement Services
Omatic Cloud has been a huge timesaver. It streamlines data movement so you can build out a single source of truth no matter how many different databases you’re using.
Topher L.
IT Operations Manager
Omatic Cloud has made importing so much easier. We love how 40,000 records can be imported in a matter of minutes.
Claudia T.
Director, Data Management