# Omatic Cloud: Emma and Virtuous Integration
> Unify your email marketing data in Virtuous and Emma with Omatic Cloud.

Canonical page: https://marketplace.virtuous.org/solutions/virtuous-and-emma-integration-omatic-cloud
Marketplace: Virtuous Marketplace
Last updated: 2026-05-01
Logo: https://assets.partnerfleet.app/d79j92pm1tho098p80e4j8o7fk96

## At a glance
- Status / Type: [API](https://marketplace.virtuous.org/t/integration-type/api)
- Categories: [Email Marketing](https://marketplace.virtuous.org/t/technology-solutions/communication-tools/email-marketing)
- Built By: [Partner](https://marketplace.virtuous.org/t/built-by/partner)
- Vertical Focus: All Nonprofits
- Certified: Virtuous Certified Integration
- Badge: Certified Integration
- Pricing: Omatic Cloud Pricing
- Website: [omaticsoftware.com](https://omaticsoftware.com/)

## Call to actions
- **Contact Us** — submit the contact form on https://marketplace.virtuous.org/solutions/virtuous-and-emma-integration-omatic-cloud
- [Get a Demo](https://get.omaticsoftware.com/virtuous-marketplace?utm_source=virtuous_marketplace&utm_medium=referral&utm_campaign=virtuous_emma)

## About
Omatic is the leading integration and nonprofit data platform purpose-built for social impact organizations and institutions. With pre-built integration solutions designed for common nonprofit tools, Omatic Cloud connects, cleans, and manages data across a nonprofit's entire technology ecosystem.  By supporting mission-critical workflows across fundraising, program management, and financial accounting, Omatic Cloud helps 3,000+ nonprofits unlock the full potential of their data to inform decisions, engage supporters, and scale their mission. 

## Permissions
- Contacts — Pull from Partner — Contacts
- Subscribers — Pull from Partner — Subscribers
- Campaign Activity — Pull from Partner — Campaign Activity

## Features
- **Flexible Integrations That Match Your Workflows** — Omatic adapts to each organization’s unique workflows and field structure with custom configurations. Automatically update email marketing lists based on giving history, society membership, and more.
- **Automatically Clean, Transform, and Route Data** — Omatic gives you full control over how data is cleaned, transformed, and enriched — merging fields, standardizing formats, applying logic, and sending it exactly where it needs to go in Emma and Virtuous.
- **Prevent Duplicates** — Identify and flag potential duplicates for review, while automatically cleaning, standardizing, and formatting data in transit, ensuring names, email addresses, and field values are always accurate and ready to use.
- **Connect More Tools As Your Tech Stack Grows** — Unlock a growing library of purpose-built connectors that integrate Virtuous and Emma with the other systems you use, from fundraising and events to volunteer management and accounting.

## Resources
- [The Data Disconnect: Why Nonprofit Email Campaigns Fail and How to Fix Them](https://omaticsoftware.com/ebook/the-data-disconnect-nonprofit-email-campaigns/)
- [Virtuous + Omatic: Smarter Integration for Mission-Driven Teams](https://omaticsoftware.com/event/virtuous-omatic-smarter-integration/)
- [Connect Virtuous to your Entire Tech Stack with Omatic Cloud](https://omaticsoftware.com/blog/connect-virtuous-to-your-entire-tech-stack-with-omatic-cloud/)

## FAQs
### How does Omatic Cloud compare to out-of-the-box integrations?
Unlike out-of-the-box integrations, Omatic Cloud is built specifically for nonprofits that need more flexibility, control, and accuracy across multiple systems. Instead of providing one-way or limited field mapping, Omatic Cloud gives you full customization over how data is matched, mapped, transformed, and routed between Emma and Virtuous — ensuring clean and properly formatted data every time. 

### How does Omatic Cloud integrate Emma with Virtuous?
Omatic Cloud enables a bidirectional, fully automated integration between Emma and Virtuous. Through Omatic Cloud, your team can connect supporter information such as contact names, email addresses, campaign and appeal data, audience segments, responses, communication preferences, and custom fields — all automatically and in real time.

### How easy is it to set up Omatic Cloud's Emma Connector?
Omatic Cloud makes setup simple — no coding or IT support required. Guided setup wizards walk you through connecting Emma to Virtuous, defining field mappings, and automating data flows in minutes. Our Professional Services team helps you configure integrations that align with your nonprofit’s unique workflows, while our Customer Success and Support teams are always available to share best practices and help you get the most out of your data.

### What support is available for Omatic Cloud?
Omatic Cloud is built by nonprofit experts who deeply understand how data should move, transform, and behave across systems to reflect real-world workflows. We'll work with you to configure your integration around your unique processes, and provide support if you ever need to make any changes.

## Pricing
- **Omatic Cloud Pricing** — Omatic Cloud has custom pricing tailored to your needs. Please contact us for more information.

## Testimonials
- "There is so much Omatic can do—you can customize it in a million ways." — Trevor B., Senior Marketing Manager
- "Omatic Cloud lets me carry out constituent updates overnight, saving me time and allowing me to focus on other key areas of my work." — Sherry S., Director of Advancement Services
- "Omatic Cloud has been a huge timesaver. It streamlines data movement so you can build out a single source of truth no matter how many different databases you’re using." — Topher L., IT Operations Manager
- "Omatic Cloud has made importing so much easier. We love how 40,000 records can be imported in a matter of minutes." — Claudia T., Director, Data Management